Wednesday, March 03, 2010

NBA D-League's Elite Arena

An interesting story about the NBA D-League Bakersfield Jam new luxury seating and business plan.

Thoughts?

3 comments:

Gutsy Goldberg said...

Interesting model... i think it actually makes sense for a minor-league team. it sounds like it's a great networking experience for anyone who can afford the tickets! of course, normal fans are shut out, but if this allows the team to not be in the red, more power to them for figuring out the market there.

Gutsy Goldberg said...

Interesting model... i think it actually makes sense for a minor-league team. it sounds like it's a great networking experience for anyone who can afford the tickets! of course, normal fans are shut out, but if this allows the team to not be in the red, more power to them for figuring out the market there.

MJ said...

The idea is a novel one, based on the premise that luxury accomodations, exclusivity and premium access should eventually drive prices higher and create a sense of demand for tickets. For that reason, I assume that single-game tickets will slowly become available as more and more people want to be part of the supposedly exclusive atmosphere.

In theory, this could work in any city although teams with long-standing ties to a community, whether major league or minor league, still have a moral obligation to uphold the public trust and thus make tickets available to the masses.