Student Athletes?

In the "Captain Obvious" Award, the NCAA survey concluded that nearly 50% of bowl, bound Division I-A football failed to graduate 50% of their players. Let me re-phrase, 50 % of bowl, bound footballs players failed to graduate. The school is under no obligation to graduate players who do not meet academic standards.

Here, the NCAA is trying to pressure colleges to only admit qualified athletes and will punish (by reducing scholarships) schools that fail to meet the 50 % threshold.

I wanted to pose the question of the morning to the back seat drivers, does the NCAA or each individual school have a responsibility to graduate 50% or more of football players? What, if any, academic standards should we hold students or schools to?